Hello again: why we’re making Fumma

Fumma began as a little magazine about a cat and the world around it. We made it as kids, two cousins with paper, colouring pens and far more enthusiasm than distribution.

Life took us in different directions. Celeste led creative projects across the arts and the environment, including an ecotourism farm that brought animal-assisted activities to young people, hospices and retirement homes. Ben built a career developing software and leading technical teams, while continuing to make music. Recently, we came back together to make things again, and we kept the name.

What we’re making

Fumma makes apps that help people understand the world more clearly and explore ideas for themselves.

Our first is Red Panda. Point your phone at something you’re thinking of buying, and Red Panda helps you investigate it: how it’s made, what it means for people, animals and the planet, and who owns the company selling it. It shows its reasoning rather than just handing you a score, because the point is to help you make up your own mind.

After that comes Panda Panic, a gloriously chaotic supermarket sorting game for kids that turns real product facts into play.

Looking means being looked at

The questions behind Red Panda apply to us too. Before we accept investment or enter a partnership, we’ll examine who owns what, who has control and where the money goes, and we’ll explain those choices openly. That’s why we’ve started a Who owns Fumma? page, which we’ll keep up to date as the company grows.

Asking people to look means agreeing to be looked at.

Come along

If you’d like to hear when Red Panda launches, or just follow along as we build, join The Fumma Club. The club is open again.